Arm is reportedly working on its own chip to showcase what its designs are capable of in the hopes of attracting more business.

Arm is a chip design firm that licenses its designs to other companies. Arm-based chips are used in the most popular devices on the market, including those of Apple, Samsung, and more. According to a new report by Financial Times via Engadget, the company wants to take a more direct role in showcasing its inventions.

The company has reportedly been working on its prototype for six months, an effort being led by Kevork Kechichian, a former Qualcomm executive and Snapdragon designer. Arm is not expected to sell or license the chip, only using it as a proof-of-concept to show potential manufacturers what is possible. The move is expected to increase excitement and Arm’s mindshare in the lead-up to a potential IPO.

As Engadget points out, Arm’s customers will likely benefit from its work, even if the company never sells its chip. By manufacturing a showcase chip, the process could give Arm’s designers greater insight, leading to security and performance improvements.