Sam Evans, known as the Electric Viking on YouTube, delved into the surprising layoffs, providing insights from his marketing background. According to Evans, Musk criticized the team for creating ads that “could have been for any car,” indicating a failure to distinguish Tesla’s unique brand identity in a competitive market. This critique comes despite Tesla’s reputation for innovative marketing tactics that have historically eschewed conventional advertising.

The timing of the layoffs coincides with a noticeable slump in Tesla’s sales, particularly evident in the first quarter performance results. Despite the recent establishment of a dedicated marketing department, prompted by pressure from Tesla investors early in 2024, the team’s efforts appeared insufficient in reversing the downturn in sales.

Evans pointed out the advertisements’ lack of a compelling call to action, suggesting that the marketing team’s conservative approach may have been a misfire. He speculated that the team’s strategy to play it safe, possibly influenced by a corporate culture of avoiding controversy, may have backfired, leading to their abrupt dismissal.

The impact of the layoffs extends beyond immediate staffing changes, raising questions about Tesla’s broader advertising strategy. Historically, Tesla has relied heavily on word-of-mouth and a robust referral program rather than traditional media advertising. Musk’s recent experiment with a small-scale advertising purchase on platforms like YouTube—where Tesla could capitalize on lower marketing rates—indicates a tentative step towards more conventional advertising avenues.

As Tesla phases out its marketing team in the U.S. while maintaining smaller teams in Europe and China, industry observers closely watch how these changes will affect Tesla’s brand strategy and market performance. Musk’s approach, often characterized by sudden strategic pivots, underscores his larger vision of streamlining operations and reducing costs, potentially at the expense of established marketing norms.

The broader implications of these layoffs are significant as Tesla navigates a challenging economic landscape marked by declining sales and increased competition. The decision to cut the U.S. marketing team is seen by many as a tactical move to reallocate resources more efficiently, aligning with Musk’s penchant for disruptive management practices. However, whether this strategy will pay dividends in enhancing Tesla’s market share and brand appeal remains to be seen.

Determine Your Target Market

Who do you want to sell your clothes to? Understanding your target market is crucial since your clients are essential to your business branding and planning. Besides, knowing and understanding who you want to deal with is the ultimate step to establishing a good relationship with them. Also, understanding your target customers helps establish a robust brand identity and customize your business according to their needs. Some critical factors to consider when determining your target market include demographics, buying habits, location, market trends, and psychographics. Note that the location contains noting whether your potential customers are international, national, or local.

Establish a Business Model

A business model operates as the backbone of any new fashion brand. Besides, it entails a blueprint for how organizations earn revenue, deliver customer value, and manage. Additionally, a business model outlines the services or products the brand will offer, how it handles finances and logistics, and how to market. Selecting a suitable business model ensures smooth operations while shaping customer engagement and the production process. As a result, this influences your brand’s scalability, identity, and long-term success.

Moreover, developing a well-thought-out and detailed business model can make a significant difference between a lasting legacy and a fleeting trend. Some clothing business models you can utilize include dropshipping, do-it-yourself, print-on-demand, manufacturing in bulk, etc.

Develop a Clothing Business Plan

A business plan is critical for every fashion brand, whether new or already existing. Generally, a business plan entails a document that depicts your vision with practical steps. Therefore, it will guide your clothing brand from just a business idea to a thriving and tangible operation. Your clothing business plan will include product descriptions, how you will make profits, and your potential customers. This document also serves as a blueprint when you are searching for investors or partners to help the business grow. Your business plan should tackle various aspects, including market research, business structure, your services or products, finances, sales channels, pricing strategy, and a marketing plan.

Establish Your Brand Identity

A brand identity typically connects your business with your clients. Your business’s branding will influence how customers connect with your company and if it remains outstanding among competitors. Consequently, your brand depicts the standard of quality that you are offering your clients. Remember, building a strong brand identity will significantly impact customer trust and loyalty to your business.

Since anybody can start a clothesline, your brand helps differentiate your business from the others, thus making it outstanding, especially in this competitive fashion era. Ensure your brand is captivating to help attract potential customers to engage with it and make purchases.

Design Your Products

Designing your clothing business products will require first understanding the clothing production process. The clothing production process will essentially be influenced by the type of clothing business you desire to start. Nevertheless, each clothing production process will require entrepreneurs to follow some general steps, which include:

Creating your own clothing mockups and designs- You can learn more about fashion trends through fashion shows, magazines, and platforms like TikTok. This lets you know what your customers desire to add to their wardrobes.

Make Orders and test samples- after establishing your printing service, you also need to get samples of how your product designs will look. Thus, you can analyze them and make corrections where necessary.

Gather Collections

One of the best ways to keep your clothing brand aligned and fresh is by developing collections perfect for your customers. The collections allow you to depict your businesses’ adaptability to seasons and trends, thus keeping the customers excited and engaged. To begin with, you should consider the timing when developing your collections to help guide the color palettes, designs, and fabric choices. For instance, you can launch a streetwear brand during summer featuring vibrant colors and lightweight clothes. Ensure you plan your collections in advance to get everything done perfectly, including marketing campaigns.

Establish an Online Clothing Store

As we move to the digital world, so should your business. When setting up your online clothing store, it is best to ensure you follow several crucial steps to guarantee a seamless launch. To begin with, you must select a marketplace or e-commerce platform suitable for your budget and needs. Keep in mind aspects like customization options, ease of use, and built-in features that can help with clothesline management.

An online marketplace entails a website where business operators can list and sell their services and products. This means that your products will be displayed alongside those of other businesses. Here, you have little to no control over customer experience and branding since the marketplace has its own design and rules.

On the other hand, an e-commerce platform enables one to develop their individual store. As a result, you will have total control over the customer experience, layout, and branding. You can utilize an e-commerce platform to create your own business website, thus selling products to your customers directly.

Moreover, you should add videos and photos of your services or products to make it more efficient. Photos will allow your customers to know what they expect from their purchases.

Marketing Your Clothing Brand

Even if you have done all the other steps well, failure to market your clothing business could lead to total failure. Like any other business owner, you will want to see your business grow and flourish over the years of operation. However, gaining customers requires a lot of work and dedication, as well as showing them why they should buy your products. It would help if you had a sales and marketing strategy put together to help customers discover you and your products. You should also include measures encouraging customers to purchase from you, such as free samples, discounts, and promotions. It also advertises online and through various social media platforms. Create a business social media page for your business and dedicate it to business matters only. Also, remember to post consistently and reply to your customer’s queries, concerns, and issues, if any. It is best to focus and invest more in platforms that have your potential customers to turn the leads into sales. It would help if you also tried to get reviews from various customers buying from you to let you know what or where to improve.

The Evolution of Brand Building in a Digital Era

Emma Cowdray began the discussion by reflecting on the seismic shifts in marketplace dynamics over recent years, notably the digital revolution that has redefined traditional marketing strategies. “The marketplace has become predominantly digital, with platforms like LinkedIn transforming how we connect with audiences in real-time,” Cowdray explained. She emphasized the increased reliance on data analytics to drive personalization at scale, thereby enhancing consumer engagement through tailored content.

However, Cowdray also highlighted the challenges the digital age poses, such as the overwhelming proliferation of content. “Consumers today are bombarded with between 6,000 and 10,000 ads daily, which complicates the ability of brands to stand out,” she noted. This saturation has been further complicated by the advent of deepfakes and other AI-generated content, which blur the lines between authenticity and fabrication, particularly in critical times such as election seasons.

The Imperative of Brand Trust

Andrew Seidman shifted the conversation towards the strategic importance of building a trustworthy brand as a foundation for effective demand generation. In an era where technological advancements and macroeconomic factors like inflation and interest rate fluctuations make venture capital harder to secure, Seidman argued that marketing campaigns must cut through the noise and be economically viable.

“Efficiency and competitiveness in campaigns are more crucial than ever. With the rise of generative AI, the landscape is inundated with content, making it essential for brands to resonate profoundly with their audiences to achieve visibility,” Seidman stated. He stressed the need for brands to deeply understand their unique value propositions and ensure they are communicated clearly and compellingly to their target markets.

Integrating Brand and Demand

Discussing the mechanics of integrating brand building with demand generation, both speakers agreed that a profound understanding of one’s brand mission and values is essential before launching demand-generation initiatives. “You can’t capture demand effectively without a resonant brand identity,” Seidman elaborated, noting the challenges companies face when they lack strong brand recognition in their desired markets.

Cowdray shared insights into how WIRED Consulting helps clients navigate these waters: “We focus on helping brands find their authentic voice and use it to cut through the clutter. This involves innovative content strategies and aligning the brand’s core values with its market actions and communications.”

Measuring Success in Brand-Demand Synergy

The panel also tackled the complex topic of measurement, acknowledging the difficulty of quantifying brand impact compared to more direct demand-generation outcomes. “Traditional metrics like share of voice are valuable, but they need to be supplemented with new measures that reflect the nuanced ways brand strength influences market dynamics,” said Cowdray.

Seidman highlighted using advanced analytical tools that track engagement and resonance across various platforms, which is particularly useful in an account-based marketing framework. “Understanding where your brand stands in terms of market perception and engagement can significantly inform and optimize your demand-generation efforts,” he noted.

Forward-Looking Strategies

As the session drew to a close, the discussion underscored the importance of foresight and adaptability in crafting marketing strategies that withstand the test of time and technological change. Both Seidman and Cowdray emphasized the need for brands to be proactive rather than reactive, particularly in leveraging digital tools and platforms to maintain competitive advantage and relevance.

The insights from B2Believe NYC serve as a crucial reminder for marketing professionals. In an increasingly complex and saturated digital marketplace, the integration of robust brand building with strategic demand generation is not just beneficial but essential for long-term success. This holistic approach enhances immediate market presence and ensures sustained growth and customer loyalty in a rapidly evolving business environment.

A recent report by CNET’s Bridget Carey examined this synergistic business adventure Apple and Disney have endured and where it will all go from here.

The Strategic Alliance

Apple and Disney have a storied relationship that extends beyond simple cooperation into realms of mutual dependency—especially at a time when Apple is navigating the complex waters of next-generation technology with its Vision Pro headset. The alliance, more a synergy of strengths, finds Apple leaning on Disney’s unparalleled creativity to flesh out the immersive environments that could define the future of virtual and mixed reality.

Last week’s exploration of Disney’s Imagineering campus revealed how deep these ties go. The campus, a hub of advanced technological research dressed in fancy, is home to high-end audio-animatronics and experimental technologies such as HoloTiles, which could revolutionize virtual reality experiences. This peek behind the curtain not only showcased Disney’s innovative spirit but also highlighted potential applications for Apple’s cutting-edge hardware.

A Legacy of Collaboration

The connection between Apple and Disney was significantly deepened by Steve Jobs, whose roles as Disney’s largest individual shareholder and a member of its board linked the two giants more closely. Jobs’ influence was vast, touching various aspects of Disney, from animation to theme parks. This relationship was further cemented when Disney’s CEO Bob Iger, a personal friend of Jobs, brought Pixar under Disney’s wing in a $7.4 billion acquisition in 2006, a move that Jobs facilitated as Pixar’s CEO.

Following the acquisition, the collaborations grew more strategic. Iger was instrumental in integrating Apple products with Disney content, heralding a new era where Disney movies and shows graced iTunes and helped define multimedia content consumption on mobile devices. This collaboration has continued to evolve, most recently incorporating Disney+ into Apple’s Vision Pro headset, allowing for immersive viewing experiences like watching Star Wars from the cockpit of Luke Skywalker’s Landspeeder.

Vision Pro and Beyond: The Role of Disney’s Creativity

As Apple’s Vision Pro ventures into the market, the role of content is more crucial than ever. The headset, which doubles as a luxurious Mac accessory, hinges on high-quality VR content to justify its price tag. Here, Disney’s creative prowess is not just an enhancement but a necessity. The potential for a “theme park at home” experience, where users can immerse themselves in Disney’s vast worlds and stories, could be a game-changer for Apple.

Moreover, Disney’s experimental projects like HoloTiles offer a glimpse into the future of interactive environments that could be adapted for personal use. Imagine a mixed reality setup where you can walk endlessly in a virtual world without ever leaving your home—this innovation could leap from Disney’s labs to our living rooms, with Apple providing the necessary hardware backbone.

The Broader Impact and Future Prospects

The implications of this partnership extend beyond individual products. As Apple and Disney push the boundaries of what’s possible in entertainment and technology, they set the stage for a broader paradigm shift in how we interact with digital content. Integrating VR, AR, and mixed reality into everyday experiences, tested and refined through platforms like the Vision Pro, could redefine entertainment, productivity, and social interaction.

The real test will be at Apple’s WWDC and subsequent releases. Will Disney continue to invest heavily in content that not only supports but enhances the capabilities of Apple’s hardware? Or will the Vision Pro languish as a niche product for tech enthusiasts? The answers to these questions will likely depend on how deeply Disney is willing to integrate its storytelling prowess with Apple’s technological innovations.

In Conclusion

As we stand on the brink of new technological horizons, the partnership between Apple and Disney is more than just a collaboration; it is a powerful alliance that could dictate the future of entertainment and technology. The blend of Apple’s hardware expertise and Disney’s narrative genius might be the key to unlocking an era where technology truly enhances every aspect of our digital lives. We now watch, wait, and wonder about the magic this partnership could bring to our fingertips.

Consistency, in this case, means that the business has a consistent appearance, message, and values across different platforms. Nowadays it’s important for a business to present the same across different social media platforms, advertisements, and websites. Imagine a brand which seems child friendly in some mediums but not others, that’s a big issue. 

The Power of Brand Consistency

Businesses which have consistent brands report 10% greater revenue. This is a great positive for businesses, but the negatives of not having consistent branding is even worse. Unclear image, slower sale cycles, and less market leads are all downsides to inconsistent branding. 

Of course these all make it clear branding is important, but likely even more important is hyper-personalization. Targeting is at the root of hyper-personalization, and that’s become an important and well used tool for any business. What makes hyper-personalization different is the use of browsing data, purchasing data, customer engagement, and AI powered statistics. In other words, hyper-personalization uses the internet to generate advanced statistics.

hyper-personalization is Companies that go use hyper-personalization to their customers report better results 86% of the time. A great example of a brand which hyper-specializes well is Netflix and any modern streaming platform. These platforms give people suggestions and a landing page to watch content form. These recommendations only get better year after year and keep people using Netflix. 

Even for brands which can’t specialize in the ways Netflix or Spotify can, it’s still an important tool. Starbucks, for example, has a hyper-specialized app which helps to increase revenue. The coffee provided itself isn’t changing, just the way that Starbucks gets people to order. This is where most modern businesses can find a way to hyper-specialize.

Overall 90% of customers find personalized content, even for advertisements, more appealing. A company which offers hyper-specialized experiences is going to be vastly preferred over the average company. Advertising itself even shows this as more specialized ads are far more successful when reaching the right audience.

So it’s now clear that both brand consistency and hyper-personalization and are important tools for a businesses success. These can even be targeted together in many cases. Focusing on one’s brand overall will likely lead to consistency and specialization increases. Spotify, for example, is known as a trendy, and culturally-relevant app which is used to listen to and share music. 

Spotify Wrapped is a great example of hyper-personalization. By showing the consumer how they use Spotify, they’re motivated to share and commit to it more in the future. Spotify’s logo and message has also remained the same across time and platforms. It helps people connect, it is cool to use, and it’s an easy way to listen to music.

Conclusion

It’s through the mastery of both of these aspects that Spotify is not only a well used but well liked platform. There are countless other examples, but that is the power of pairing brand consistency and hyper-specialization.

Hasan’s discourse centered around two primary reasons why she champions brand management as a superior career choice. She emphasized, “Brand managers play a critical role in driving a business’s overall success. They are the architects of a company’s vision, strategies, and product lines, wielding considerable influence over critical decisions related to product lifecycle management, pricing strategies, and resource allocation.”

Furthermore, Hasan portrayed marketing roles as being primarily focused on amplifying the brand’s message and engaging with consumers through various channels. She remarked, “While marketing undoubtedly plays a crucial role in communicating the brand’s vision to the world, brand management serves as the foundational pillar upon which these marketing efforts are built.”

Hasan highlighted the distinct success metrics associated with brand management, stating, “Brand managers are evaluated based on their ability to drive growth in sales, revenue, and profit, thereby assuming ownership of the brand’s financial performance.” She emphasized the tangible link between brand performance and business outcomes, suggesting that this correlation often translates into higher compensation and faster career progression within the corporate hierarchy.

Moreover, Hasan underscored the transferability of skills and broader career prospects associated with brand management roles. She noted, “Unlike marketing, which often relies on mastery of specific tools and channels, brand management emphasizes skills such as commercial acumen, business strategy, data analysis, and problem-solving.” Hasan argued that these skills are highly portable and applicable across diverse industries and functions, empowering brand managers to pursue a range of career opportunities beyond the realm of marketing.

As Hasan’s discourse reverberates across the marketing landscape, professionals and aspiring marketers are prompted to reconsider their career trajectories and aspirations. In an era of rapid technological advancements and evolving consumer preferences, the distinction between brand management and marketing has never been more pronounced. Hasan’s passionate advocacy for brand management serves as a rallying cry for individuals seeking to make a meaningful impact in shaping the future of brands and businesses.

As a founder and brand specialist, Rabeea Hasan brings a wealth of expertise and firsthand knowledge to her audience, offering a unique perspective on the nuances of brand management. Reflecting on her own trajectory, Rabeea recounts the challenges and triumphs that have shaped her professional journey, providing a relatable narrative for aspiring brand managers grappling with uncertainty and ambiguity.

“At the outset of my career, I encountered the daunting task of breaking into the field of brand management,” shares Rabeea, acknowledging the initial hurdles faced by newcomers in the industry. Undeterred by setbacks, Rabeea leveraged her passion for branding and marketing to carve a niche for herself, demonstrating resilience and resourcefulness in the face of adversity.

Central to Rabeea’s discourse is the importance of self-assessment and skill development as foundational pillars of success in brand management. By conducting a comprehensive analysis of their strengths, weaknesses, and career aspirations, aspiring professionals can identify areas for growth and chart a course for personal and professional development.

“Building a strong foundation of skills is paramount for aspiring brand managers,” emphasizes Rabeea, highlighting the need for proficiency in areas such as commercial acumen, business analysis, and creative branding. Through a combination of formal education, practical experience, and continuous learning, individuals can cultivate a versatile skill set that positions them for success in the competitive landscape of brand management.

Navigating the intricate realm of certifications and educational qualifications, Rabeea offers pragmatic advice tailored to her audience’s diverse needs. While acknowledging the value of formal education and specialized certifications, she emphasizes the importance of hands-on experience and project-based learning in honing practical skills relevant to brand management roles.

“Crafting a compelling narrative is key to securing opportunities in brand management,” asserts Rabeea, underscoring the importance of articulating one’s unique value proposition during the interview process. By weaving together elements of past experiences, skill sets, and career aspirations, candidates can distinguish themselves as dynamic and strategic thinkers poised to drive brand success.

In conclusion, Rabeea extends a heartfelt invitation for further engagement and dialogue, fostering a spirit of mentorship and collaboration within the brand management community. As aspiring professionals embark on their journey, Rabeea’s guidance serves as a beacon of inspiration, guiding them toward their goals with clarity, confidence, and purpose.

In a rapidly evolving landscape characterized by innovation and disruption, Rabeea Hasan’s insights offer a roadmap for aspiring brand managers, empowering them to navigate challenges, seize opportunities, and chart a course toward success in the dynamic field of brand management.

The new feature was added to Thought Leader Ads, giving advertisers the ability to sponsor any member content on any Page they manage. LinkedIn cites feedback stating that thought-leadership content is considered more trustworthy than a company’s marketing materials. At the same time, outside brand advocates can be a powerful voice for a company, making the ability to promote their content a desirable option.

LinkedIn describes how the new feature will work:

A brand will login to Campaign Manager to set up their Thought Leader Ad. Once logged in, they will have the option to search for the person (by name) – 1st or 2nd degree connection – or post (by URL) the content that they want to sponsor. The search will yield a list of posts from that member that the brand can sponsor. To help prevent content from being misused or promoted without consent, when a company selects a post to sponsor, the creator will receive a notification asking them to “approve” or “deny” the request. 

The company says the new feature will be available globally by the end of March 2024.

Thriving Through Challenges:

Despite the tumultuous times brought about by the COVID-19 pandemic, Love Bonito not only weathered the storm but thrived. With a solid omnichannel presence and a commitment to adaptability, the company experienced consistent growth of 40% yearly, a testament to its resilience and strategic vision.

Embracing Change:

As Love Bonito continues to evolve, Song revealed the company’s plans for rebranding and rethinking its strategy. With a focus on modernization and a nod to its Asian heritage, Love Bonito aims to elevate its brand identity while expressing gratitude and solidarity as a Singaporean brand. By infusing elements of Asian culture and embracing authenticity, Love Bonito seeks to resonate with a global audience seeking thoughtful, versatile clothing.

A Competitive Edge in Thoughtfulness:

In a crowded market dominated by giants like Zara and H&M, Love Bonito sets itself apart through its DNA of thoughtfulness in design. By prioritizing form, function, and comfort, the brand offers a unique proposition to women seeking versatile clothing that seamlessly transitions from day to night. With a clear target audience of multifaceted, busy women aged 30 to 48, Love Bonito caters to the needs of modern consumers seeking value and convenience.

Strategic Growth Plans:

Looking ahead, Love Bonito has ambitious plans for expansion, particularly in markets like Indonesia, Malaysia, Vietnam, and the Philippines. By doubling down on its efforts in these regions and leveraging its digital-first approach, Love Bonito aims to capitalize on its strong community and brand loyalty to drive growth. Additionally, the company sees brick-and-mortar stores as a relevant and efficient way to acquire new customers and expand its reach.

Sustainable Practices:

In line with growing concerns about sustainability and ethical sourcing, Love Bonito strongly emphasizes partnering with socially compliant factories. With BCI certification and a commitment to long-term partnerships, the company prioritizes responsible manufacturing practices while meeting high quality and compliance standards.

Future Outlook:

Despite the challenges posed by the global market, Love Bonito remains confident in its ability to thrive and grow. With a clear focus on innovation, sustainability, and customer-centricity, the company is poised to cement its position as a leading player in the global fashion landscape, catering to the diverse needs of women around the world.

As Love Bonito continues to make waves in the fashion industry, its journey inspires aspiring entrepreneurs and demonstrates the power of vision, resilience, and strategic thinking in achieving global success.

“Even though we were acquired by Uber, we’re still a bit of a challenger brand in the category,” explains Kim. They got big, and the category got big. We wanted to get small.”

Their solution? Focus on the local markets and restaurants, harnessing the power of exclusive partners and merchants. But how do you translate the visceral experience of food into a brand campaign?

“We took some inspiration from that scene in Ratatouille,” Anderson reveals. “He eats this piece of food that sends this rush of memory. We love that notion that a single bite can be that visceral and emotional.”

Thus, the concept of “This is your brain on food” was born—a tagline that evokes the old anti-drug PSA language with a culinary twist.

“It’s really just like a pretty ridiculous experience of making it and wonderfully ridiculous ads, too,” Butt adds.

But translating these ideas into visuals was no small feat. The team tapped into animation to create a trippy, imaginative world where different foods evoke different emotions. From CG to 2D to claymation, each animation style was carefully chosen to match the experience of the food.

“We were very purposeful around selecting animation styles that felt right for the experience of that particular food,” explains Kim. “The challenge was to make sure that there was still a coherence through them all.”

And the result? A series of ads that capture the essence of food and seamlessly integrate merchants into the brand campaign, driving interest and engagement.

“It really functioned well as co-marketing for us and the merchants,” says Anderson. As a result, a lot of restaurants have now been coming to us asking to be included in our brand campaign.”

In the competitive world of food delivery, Postmates’ innovative approach to branding is setting them apart—and leaving customers hungry for more.

A journey that began in 1994, where the mere mention of Stanley Cups in the same breath as hot products of the future would have drawn laughter, has culminated in a staggering revenue surge for the company. From $74 million in 2019 to a staggering $750 million in 2023, the trajectory of Stanley’s success is nothing short of remarkable.

But beyond the numbers lies a masterclass in effective product marketing and the art of harnessing cultural momentum. As one observer notes, “with the Stanley Cup brand, you’re not just buying into a product, you’re buying into a community.” This sense of belonging, of being part of a tribe united by hydration, is a powerful draw that transcends mere utility.

With their blue-collar, utilitarian roots, Stanley Cups have managed to reinvent themselves for a new generation, thanks in no small part to the visionary leadership of Terrence Riley, the company’s president. Riley, no stranger to transforming the mundane into the desirable, previously worked his magic at Crocs, turning them into a fashion statement during his tenure as Chief Marketing Officer.

The secret to Stanley’s success lies not just in the quality of its products but also in its ability to cultivate a sense of exclusivity and community. Limited editions, scarcity, and the power of social commerce have all contributed to fueling the brand’s meteoric rise. While success has not been without its challenges, including instances of uncivilized behavior and concerns over product safety, Stanley remains undeterred.

In a world where brands vie for attention in an increasingly crowded marketplace, Stanley Cups have managed to cut through the noise by tapping into something deeper than mere consumerism. It’s not just about owning a product; it’s about being part of a movement, a cultural phenomenon that transcends boundaries.

As one industry insider muses, “We are all desperate to connect, belong, express who we are.” In Stanley Cups, many have found not just a water bottle, but a symbol of identity, belonging, and aspiration. And in a world where authenticity is currency, Stanley Cups are the real deal.

In a recent discussion, Seth Godin, renowned marketing expert and visionary, illuminated this fundamental divide. Drawing from his wealth of experience and insight, Godin unraveled the intricacies of these two distinct approaches and their profound implications for businesses and individuals alike.

“Direct marketing is measured marketing,” Godin declares emphatically. “If you can measure it, you’re going to act differently because you can see what happened Tuesday and change what you do on Wednesday.” This relentless pursuit of data-driven optimization has become the cornerstone of digital advertising, epitomized by the algorithmic prowess of tech titans like Google and Facebook.

Godin elucidates the mechanics behind this phenomenon, highlighting Google’s revenue model built entirely on the commodification of clicks. “Google gets all of its revenue 100% from people who are buying clicks that they measure,” he explains. This relentless pursuit of measurable outcomes fuels a relentless cycle of bidding and optimization, where every cent counts in the pursuit of digital real estate.

Yet, amidst this data-driven frenzy, Godin issues a sobering warning: the allure of direct marketing can be deceptive, leading to a race to the bottom where clicks reign supreme. “Sooner or later, direct marketing on the internet races to the bottom because you’re just trying to get a few clicks from a few people dumb enough to pay you something,” he cautions.

In contrast, brand marketing emerges as a beacon of storytelling and cultural resonance, transcending the mere metrics of clicks and views. “Brand marketing is where you put your store. Is it on the corner or in the middle of the block?” Godin muses. It’s a delicate dance between art and science, where the intangible essence of a brand holds sway over consumer perceptions.

Reflecting on Nike’s bold embrace of Colin Kaepernick, Godin extols the brand’s courage in standing for something beyond mere product sales. “Colin Kaepernick is a signal; he’s a symbol,” Godin asserts. In a divisive political climate, Nike’s unequivocal support for Kaepernick represents a calculated risk, yet one rooted in the brand’s ethos of standing for something larger than itself.

As the conversation unfolds, Godin’s insights shed light on the broader dynamics shaping the marketing landscape. From the relentless pursuit of data in direct marketing to the nuanced storytelling of brand marketing, a multifaceted portrait emerges, illuminating the complexities of modern advertising.

In an era defined by technological disruption and cultural upheaval, the age-old dichotomy between brand and direct marketing takes on renewed significance. As businesses and individuals navigate this ever-shifting terrain, Seth Godin’s wisdom serves as a guiding beacon, reminding us that amidst the sea of data, it is the power of storytelling and cultural resonance that ultimately endures.

Almost any company can take advantage of it. For example, by integrating user-generated content into a learning management system, an LMS development company brings a huge benefit to the corporate training experience, engaging the employees and facilitating cooperation. It turns the education process into a collaborative experience rather than a lonely journey.

In this article, we would like to explore how brands can leverage user-generated content to foster brand advocacy and strengthen their relationship with their target audience.

Keep reading to learn more!

The Rise of User-Generated Content

With the prevalence of social media platforms and the democratization of content creation, user-generated content has experienced a tremendous surge. Consumers are now actively participating in the content creation process, sharing their experiences and opinions about companies and their products. This rise of UGC has been fueled by many factors, including the trust and authenticity associated with content created by real customers.

Let us showcase the benefits that user-generated content can bring to your company if you use it wisely.

Building Trust and Authenticity

Traditional advertising has become less effective in gaining consumers’ trust. People are increasingly skeptical of brand messaging and seek more authentic experiences. User-generated content provides an opportunity for companies to tap into the credibility and relatability of real customers. When users create and share content about a brand, it carries a level of trust and authenticity that traditional advertising simply cannot replicate.

Engaging and Empowering Brand Advocates

Within every customer base, there are brand advocates who are passionate about a particular brand or product. They can become powerful allies in generating user-generated content. Brands can identify and nurture these advocates, providing incentives and rewards for creating and sharing UGC. By engaging with them and fostering a sense of community, companies can empower their most loyal customers to become ambassadors for their brands.

Showcasing Customer Experiences

User-generated content allows brands to showcase real-life customer experiences. Whether it’s through photos, videos, or written testimonials, UGC provides a platform for customers to share their stories. By leveraging it, companies can demonstrate the benefits and features of their products in a more authentic and relatable manner. This helps potential customers envision themselves using the product and fosters trust in the brand.

Amplifying Reach and Brand Awareness

One of the key advantages of user-generated content is its potential for reach and virality. UGC is highly shareable, and when customers create and share content about a brand, it extends the brand’s reach to their social networks. Brands can harness the power of UGC by creating user-generated campaigns, encouraging the use of specific hashtags, and collaborating with influencers and ambassadors. These strategies help increase brand visibility, reach new audiences, and enhance awareness.

Enhancing Customer Engagement

User-generated content encourages active participation and interaction from customers. Companies can leverage UGC by organizing contests, challenges, and campaigns that prompt customers to create and share their content. This not only increases engagement but also fosters a sense of community and strengthens the bond between the brand and its customers. By responding to and acknowledging UGC, companies demonstrate their appreciation and build long-lasting relationships with their clients.

UGC as Social Proof

User-generated content serves as social proof for a brand’s products and services. When potential customers see real people sharing their positive experiences with a brand, it validates the brand’s credibility and fosters trust. Brands can incorporate UGC into their product pages, marketing materials, and social media platforms to provide social proof and reinforce their value proposition.

Managing and Moderating User-Generated Content

While user-generated content offers numerous benefits, it is important for companies to establish guidelines and policies to maintain quality and brand alignment. More specifically, they should monitor and moderate UGC to ensure it aligns with their values and resonates with their target audience. Additionally, brands need to be prepared to respond to negative or inappropriate UGC effectively, addressing concerns and maintaining a positive image.

Measuring Success and ROI

To evaluate the effectiveness of UGC campaigns, brands should define key performance indicators (KPIs) and track relevant metrics. Engagement metrics, reach, sentiment analysis, and conversion rates are some of the indicators that can help measure the success of UGC efforts. By analyzing the data and feedback, companies are able to make informed decisions, iterate their UGC strategies, and optimize their impact.

Best Practices for UGC Campaigns

To maximize the potential of user-generated content, we recommend following these best practices:

• Set clear objectives and identify the target audience for UGC campaigns.
• Provide clear guidelines and instructions for UGC creation.
• Regularly evaluate and iterate UGC strategies based on data and feedback.

Wrapping Up

User-generated content has revolutionized brand advocacy, offering companies an authentic and influential way to engage with their customers. By leveraging the power of UGC, brands can build trust, amplify their reach, enhance customer engagement, and create social proof. 

However, effective management and moderation of UGC are essential to maintaining quality and brand alignment. With careful planning, measurement of success, and adherence to best practices, brands can harness the power of user-generated content to foster brand advocacy and create meaningful connections with their target audience.

Avishai Sharon, Co-founder & CEO of TrenDemon, discussed their software on ILTV:

How Do You Connect Content Marketing to Sales?

My personal background was heading a marketing agency for many years and one of my biggest struggles was how do I prove our value and our effort to our customers and how do you connect the impact of what we call content marketing to business goals and to sales? When we couldn’t find an easy way to show that correlation three and a half years ago we went ahead and founded TrenDemon to help companies do just that.

We connect their marketing efforts, which today rely mostly on content, you want your audience to consume valuable content, as opposed to just advertising. The big challenge is how do you attribute those efforts to sales? There’s actually a prior problem, how do you actually map the customer journey? How do you track those different touch points into one picture?

Reverse Engineering Successful Customer Journeys

The first thing we do is look at all the different touchpoints that a customer has had over his lifecycle. We ask the question, not just where do they come from, but how deep was their engagement? Did they actually watch the video? Did they actually read the article? Then you can start reverse engineering those successful journeys and say what’s common about all of these successful journeys.

What we found, and this is the interesting thing, we’re working with over 90 companies today worldwide and the vast majority of content the companies produce, over 90 percent, is ineffective at driving business goals. As you guys know it’s very expensive to create quality content and it takes a lot of effort.

If People Read the Right Content They Will Covert to a Sale

The second interesting thing is that if you do manage to find those 10 percent and you find a way to get it in front of the right people you’re actually able to improve dramatically your results. So there’s not just a correlation between what buyers did beforehand, there’s also a causation, a causal relationship, that if people read the right content at the right time they’re more likely to follow a path. We’re not probably as sophisticated as we believe that we are.

We’re a SaaS company, a cloud-based solution. We’re working a lot in the US and one of our biggest markets and growing markets is Japan. They’re investing a lot of content and a lot on technology. Essentially, because we look at the customer journey and not necessarily specific languages we can operate in any environment which allows us to grow pretty much anywhere. As long as they have content, which means that they’re producing something other than just advertising, they want people and audiences to actually engage with what they’re producing and they do have some business outcomes that they’re looking to measure.

About TrenDemon:

Founded in 2013, TrenDemon is the world’s leading content marketing attribution and optimization solution, helping marketers prove and improve their content’s impact.

TrenDemon insights can help you uncover your content marketing ROI, impact on business goals, and engagement to help guide the content strategy. Our optimization units will help you increase conversions and shorten time to convert on your owned assets.

TrenDemon proudly serves a wide range of customers, from Fortune 500s and brands to SaaS, B2B, and financial companies and is backed by leading VCs.

Farfetch plans to use their IPO windfall to dramatically improve their technology which they see as the best way to improve the consumer experience.

Farfetch Founder and CEO José Manuel Ferreira Neves recently discussed Farfetch and the online luxury brand industry on Bloomberg:

Online Luxury is Growing 25 Percent a Year

It’s a very unique opportunity. You have this amazing global industry. It’s $300 billion, the personal luxury goods industry and only 9 percent is online. There are two opportunities here really. One is the growth of online luxury which is going to grow to 25 percent a year for the next seven years. This is a $100 billion opportunity shift in online luxury.

The big question is how is technology going to help brands and retailers really improve the consumer experience in the physical store. This is something at Farfetch that we are very passionate about.

China is an Incredible Opportunity for Online Luxury

China is a very exciting opportunity. Chinese citizens are at the onset of the luxury industry, whether they shop at home or when they’re shopping abroad. Online penetration is very low in China so this means that there is an incredible growth runway for Farfetch in the territory.

That led to our partnership with JD.com where we have our own team. We have the Farfetch China app and website, we have local customer service, local payment systems, and local marketing. It’s a truly localized service. That is what’s driving incredible growth to the Farfetch brand in that region.

José Neves, founder and CEO of @farfetch, told us about the company’s grand ambitions for China at the WWD’s Men’s Wear Summit this week. https://t.co/MrMj7y5VCG

— Jing Daily | 精日传媒 (@JingDaily) March 29, 2018

WeChat is an amazing app with over 900 million users. It is the Instagram, plus WeChat, plus PayPal, etc. of China in one app. That is very powerful and very interesting. Now with our acquisition CuriosityChina we are powering the retail presence of 80 luxury brands. We think that is very interesting for the industry and we think that is probably something that we will see for the western world.

How Farfetch plans to capture the growth in online luxury e-commerce https://t.co/t9HI0igMFV pic.twitter.com/RjvAel79li

— Bloomberg TV (@BloombergTV) September 21, 2018

Brands Now Using Social and Digital Marketing Extensively

I think brands move cautiously and they choose their marketing channels very carefully. As these newer channels have developed the brands have adapted to them and their now using social media and digital media extensively to create desire, to drive discovery of new products obviously transactions as well.

It’s a gradual pace but it’s really exciting that were at that inflection point where the brands see this as a tremendous opportunity.

Tim Mapes, Chief Marketing Officer of Delta Airlines, recently discussed how Delta uses its army of employees in its marketing:

All 85,000 Employees Are Brand Ambassadors

One of the dynamics of being in this role of Senior Vice President and Chief Marketing Officer of Delta Airlines for ten years, when I think the average used to be 23 months, is the fact that Delta is such a values-driven organization and values transcend time. Marketing’s role within Delta is really seen to be everybody’s role. I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors.

All 85,000 members of the company are selling, they’re promoting, they’re providing a brand experience in what they do each day. That’s very much conscious on our part. We share that view with everybody that we’re all having a net impression. I say often within the company, everything communicates.

Whether the flight attendants are happy, whether the coffee works, whether the lavatory is clean on the plane, whether the flights operate on time, all of that in your customer experience is a part of the net impression you have on your impression of Delta at the end of the day.

Delta is Using Data to Drive the Customer Experience

When you carry 185 million passengers a year and we know where you’re going when you’re going, whether you’re a Sky Club member, whether you have the American Express co-branded credit card, all of that data is resident in Delta.

Taking that in and knitting it together horizontally, not just so that we in the loyalty program can know that you as a Diamond flyer prefer to sit on an aisle seat and like gin and tonics,  but also that the last three flights you took had your bag misdirected, so we’re able to say up or down what type of experience are we delivering.

Prosperity Coming Out of the Roots of Austerity

I think one thing that’s fascinating about Delta is you’re talking about a 90-year-old company that nonetheless in the last 10 years has experienced the best in the worst year in the history of the company. So 9/11 2001 you’ve got obviously all the fallout and the impact of that on travel and then experiencing record profits more recently.

We’ve been paying our employees profit sharing in excessive of a billion dollars a year each of the past four years so even in a short decade of time you’re seeing prosperity coming out of the roots of austerity and problems.

Delta CMO: How Cool is That…

I grew up watching really two programs that I can consciously recall. One was Mr. Rogers. People think about puppets and silliness and kind of milk toast Mr. Rogers bless his heart. The transcendent qualities that he taught in terms of respect and that you’re special just the way you are, from a hospitality perspective and a diversity and inclusion, he was way ahead of his time. In a way, with kindness and grace that the company and all of our world would do well to have more of today.

The other was Bewitched because I got to watch Darrin, and this as a kid, but he just looked like he was having fun in advertising with a great social life and great personal life. I just thought wow,  advertising art that actually generates commerce. How cool is that…

Seth Freeman, Chief Marketing Officer of Buffalo Wild Wings, was recently interviewed on Adweek’s CMO Moves podcast with Nadine Dietz. Freeman discussed their new “game on” brand architecture that defines not just their new marketing strategy but really the heart of the business. “The purpose ultimately is really about inspiring legendary experiences between friends,” noted Freeman:

Turning Good Times With Friends Into Great Times With Brothers

When I think of brand architecture it really gets to the essence of the brand. There are three components to it in the way we framed it up.  They are the promise, the essence, and the purpose. We identified an insight out there that guys want to turn good times with friends into great times with brothers. More accurately, legendary experiences with brothers. That was the cultural insight that really framed our brand architecture.

When we think about our purpose we defined our promise as the great American sports bar that turned game time into stories worth telling. It wasn’t just about inviting folks to watch a game. It was about translating that into an experience worth telling. That’s what folks are really looking for. That’s the promise that we deliver on every single day. That’s why we get up. That’s why folks are going out there and doing the job that they do and delivering a great experience.

It’s “Game On” for Buffalo Wild Wings

Our purpose ultimately is really about inspiring legendary experiences between friends. The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.” It’s our ability to make sure that when folks come in to experience Buffalo Wild Wings that we have a game on mentality and that we bring them the very best of who we are. We have 80,000 folks out there working across Buffalo Wild Wings and they bring it every single day.

As we were talking to consumers, one of the things we learned was that some of the most impactful experiences that they talked about was with the bartenders and servers. They are influencing whether or not those folks come back. For instance, one of the most memorable experiences they talked about was the bartender remembering them when they came back.

That is our brand architecture, but it also lends itself to things we have done in rolling out this purpose to the broader community through our Brand Champ Initiative. That really is a cultural movement that we are employing across our franchises and corporate stores. We have over 1,200 locations where folks are trained to make sure that the brand architecture is translating to a way that is meaningful to the consumers and also meaningful to the folks that are on the front lines every single day.

In this blog post, we’ll detail 7 innovative ways that realtors can use digital marketing to promote listings online, unlocking superior results for buyers and sellers alike.

1- Mobile Friendly and Fast Loading Website

A website is a crucial tool for real estate agents as it provides a platform to showcase their listings, provide information about their services, and connect with potential clients. A website is the hub of all digital marketing strategies and it should be fast loading, easy to navigate and mobile friendly as well. Availability of website builders make it easier for real estate business owners to create professional looking websites with zero coding skills and expertise.

2- Search Engine Optimization

Search Engine Optimization (SEO) is a digital marketing strategy that helps improve the visibility of a website in search engine results. By optimizing their website for relevant keywords and phrases, realtors can increase their visibility to potential clients searching for properties online.

Some of the ways SEO can help realtors increase sales include:

• Improving Local Rankings
• Driving Organic Traffic
• Targeting Home Buyers and Sellers
• Building Trust and Credibility
• Generating Quality Leads

However, one should use the right keywords to appear in relevant search results. For instance, if you are offering services in Jackson MS, you should optimize your website for keywords like best realtors in Jackson, MS and so on to drive more local visitors and generate more leads.

3- Leverage Landing Pages 

Landing pages are designed to capture leads and generate conversions. They should be used to offer prospects information about properties, services, and other real estate related topics and drive them toward making a purchase decision. Realtors can create landing pages that feature top listings or highlight the latest market updates. Landing pages can be used to collect contact information from prospects and segment them for future marketing campaigns. Landing pages should be well designed, visually appealing, and user-friendly. They can also be integrated with email marketing platforms and social media channels for greater reach. With the right strategy in place, landing pages can help Realtors generate more leads and close more sales. 

4- Create Engaging Content 

Content is king in digital marketing, and Realtors should make sure they are producing engaging content that resonates with their target audience. Their content should be informative and entertaining, while also providing valuable insight into the real estate industry. Realtors can blog about current market trends, share tips on buying or selling a home, offer their expertise in the local market and more. Creating engaging content can help Realtors gain visibility, build trust with prospects, and generate leads that could lead to sales. 

5- Utilize Email Marketing 

Email campaigns are an effective way for realtors to reach prospective clients, stay top-of-mind, and offer relevant content to their database of contacts. Emails should be personalized and sent with a frequency that does not overwhelm prospects yet keeps them informed about the latest listings and offers. Realtors can craft emails that feature new property listings, open houses, and other real estate related events. They should also ensure their email content is relevant to their target audience and offers valuable information and resources. By utilizing email marketing, Realtors can stay connected with potential buyers and sellers and increase their chances of closing sales. 

6- Make Use of Social Media Platforms 

Social media has become an effective way for realtors to reach out to potential buyers and sellers. They should create profiles on the major social media platforms and share content that is relevant to their target audience. Realtors can post updates about listings and open houses, promote blog posts, share industry news, and interact with prospects to build relationships. Social media can also be used to showcase properties in a visually appealing way and generate more interest from potential buyers.  By leveraging social media, Realtors can increase their reach and boost sales. 

7- Track & Analyze Results 

Last but not least, Realtors should track and analyze their digital marketing efforts to ensure they are producing desired results. They should monitor website traffic and conversion rates, review email open and click-through rates, measure social media engagement, and analyze the performance of their campaigns to determine what is working and what needs to be improved. Tracking and analyzing results can help Realtors make informed decisions about their marketing strategies and optimize them for better results.

Conclusion

Digital marketing offers realtors and real estate agents a wide range of opportunities to reach potential clients and boost sales. From social media platforms to websites, email campaigns, and search engine optimization, agents can leverage technology to showcase their properties and connect with potential buyers. By staying up-to-date on the latest digital marketing trends and techniques, realtors can differentiate themselves from their competition, establish a strong online presence, and ultimately close more deals.

This may be even more true for B2B customers than it is for individual consumers. Top decision-makers need to know what makes your brand the strongest possible partner. You have to persuade them to choose you by winning their trust. Read on to learn more about three powerful ways to establish yourself as a reliable source and a stellar brand.

1. Host a Podcast

Podcasting is one of the most accessible formats for B2B marketers who want to establish brand credibility. This is in part because, unlike building a website or creating video content, podcasting requires little technical expertise. You can get started with as little as a smartphone and a quiet space like a conference room, garage, or home office.

With podcasting, you don’t need to know how to craft a flawless paragraph or equip your site with the right codes and widgets. If you can talk about your product, most of your work is already done for you. You can then get deeper into the tech aspect of podcasting, tweaking sound levels or adding advanced effects. 

Podcasting is an ingenious method of connecting on a deeper level with your customers and gaining their trust. People who regularly listen to your voice will feel personally invested in your brand. With the right podcast marketing strategy, you’re not just producing and sharing content with your listeners. You’re getting into their kitchens and cars, becoming a confidante and an important part of their weekly routine.

That relationship with your customers is a key part of establishing your brand authority. But so is the content you curate and how you choose to present it on your podcast. For podcast marketing to succeed, you need to share helpful, expert content on the right subject matter. This can include following and analyzing breaking news in your industry and offering your customers practical insights and recommendations.

2. Up Your Social Media Game

You doubtless already know that social media is a good way to build trust and authority with your customer base. As in podcasting, your followers can come to feel close to you and rely on you for important content. Research shows that most people trust influencers more than they trust information coming directly from brands. This is likely because of the relationships they build mentally with these creators. Partnering with an influencer to represent your brand can help foster this closeness.

One way social media and other forms of brand content can establish greater credibility is through the use of experts. This could mean hiring an expert to represent you as the face of your company on social media. Let’s say you own a tech solution that analyzes supply chain data to help big retailers with inventory management. You could hire a shipping and logistics expert to speak on social media about common problems your product could solve. 

Besides influencer and expert content, there are other ways to use social media to build brand authority. One huge one is being available — 24/7, if possible — to respond to mentions and DMs from customers. Being able to answer customer questions accurately and immediately can establish customer trust and satisfaction. Doing so in a friendly, casual tone also makes your brand seem more accessible.

One important caveat about a social media brand authority strategy: It raises the stakes. Screwing up can cause you to hemorrhage brand authority, and fast. If you’re wrong about a fact, accidentally post something offensive, or commit another social media faux pas, own up immediately. Every second you waste defending an online mistake can cost you thousands of followers — and your reputation.

3. Don’t Neglect Email and Onsite Content

One of your most important brand authority tools is the content you share on your website and in regular emails. Providing useful, newsworthy, informative, expert content can get your customers to your site (or opening your emails) again and again. The more well-researched and engaging your content is, the more effective it will be.

If you’ve performed any kind of internet search lately, you might have noticed results have been looking a little different. Increasingly, large search engines are turning up trustworthy blog content rather than other educational resources to answer user questions. More often than not, the snippet with an answer will turn up a B2B blog post over a Wikipedia entry.

Not only that, more and more companies like Google and Microsoft are experimenting with AI search. This conversational search format is designed to discover content with well-packaged, useful sentences and paragraphs more readily than SEO keywords. What that means is, developing truly useful content on your website or blog is no longer optional. You’ll need to be a topical authority in your industry if you want to stay relevant in the AI world.

One highly effective strategy for using blog, website, or other content to establish credibility and a following is called newsjacking. In newsjacking, you take a timely topic or search term and post an in-depth, newsworthy analysis piece on your blog. To use the supply chain solution example again, let’s say a major shipping company’s workers are about to strike. A thoroughly researched post on the potential consequences of the strike could help your customers see you as an expert on the topic.

Inform and Engage

In plotting your podcasts, social media efforts, and written content, think about interactivity and connection. How can you make the experience feel less like work and more like fun? Some examples are running polls or Live Q&As on social media or podcasts, where customers can participate in real time. You can also include game-like tools on your website, like cost calculators or interactive demos.

To establish brand authority, you do need to be a solid source of industry insights, facts, and stats. You want your customers to have total trust in any data or other details you share. That said, it’s just as crucial to keep your audience entertained and interested. Getting them to come to you because it’s useful and enjoyable will keep your brand image positive.

Reddit angered its community of users and moderators when it announced pricing for its third-party API access. While the company had previously said it would avoid following in Twitter’s footsteps and keep terms reasonable, its pricing was anything but, effectively killing off the majority of third-party clients.

In what became an ongoing drama, Reddit falsely smeared the developer of Apollo, one of the leading third-party clients, and other developers reported similarly bad experiences dealing with the company. In response, many of Reddit’s community’s voted to go private in protest. While the company initially said it would respect communities’ decisions, it grew increasingly hostile, ultimately replacing moderators that did not reopen their communities. In the midst of all of this, CEO Steve Huffman had some choice words for Reddit users.

At the heart of the issue is the fact that many moderators depended on third-party clients to perform their duties since Reddit’s official client has been woefully short of the tools many moderators need — despite the company promising such features for years. Reddit, in turn, depends on volunteer moderators to manage its many communities, putting the company in a unique position among social media platforms.

Needless to say, Reddit has lost a tremendous amount of its moderators’ trust and goodwill, leading the company to reach out in a post in r/modnew:

Hey mods, Go_JasonWaterfalls here, Reddit’s VP of Community. So, we’ve all had a… time on Reddit lately. And I’m here to recognize it, acknowledge that our relationship has been tested, and begin the “now what?” conversation.

Go_JasonWaterfalls went on to outline several initiatives supposedly aimed at improving communication between Reddit and its moderators. The moderators, on the other hand, we’re having it.

RhynoD’s response was fairly typical of the responses to Go_JasonWaterfalls’ post:

Your CEO called us “landed gentry” and accused us of failing to care about the communities that we built, which Reddit profits off of without paying us for our work; and then when a bunch of mods directly polled users for what they would like to do and then followed through with the results the moderators were forcibly removed from the communities because the CEO didn’t like it.

So, I wouldn’t say the relationship was tested, I would say it was tenuous to begin with and Spez shat on whatever goodwill and benefit of the doubt that we tried to offer. If the CEO of the company wasn’t interested in hearing what we have to say, I have zero confidence that anybody else cares about our “needs.” Or, if you do care, that you are in a position to do anything. We made our “needs” pretty damn clear over the past two months. Why weren’t you listening then? We’ve made our needs clear for the last decade and had to turn to third-party apps and tools to make up for the deficiencies that you’ve been promising us for years. Why didn’t you make any changes then?

What I need is a functional app that doesn’t randomly freeze up, doesn’t spam me with more ads than cable TV and has basic functions

It’s safe to say Reddit is still a long way from putting its issues behind it.