Dropbox has made its video collaboration tool, Dropbox Replay, available to the public following feedback from beta testers.

Dropbox Replay is designed to make it easier for teams to collaborate, give feedback on, and sign off on video projects. Dropbox says the tool rose out of the need to better manage an ever-growing dependence on videos, according to a company blog post:

Over the past few years, video became an integral part of our daily lives. Research shows that the average number of online video hours watched grew from 10.5 hours per week in 2018 to 19 in 2022. Even at Dropbox, video is one of the fastest-growing content types on our platform.

For many freelancers and small teams who regularly work with video, organizing and managing all the feedback and approvals from coworkers and clients dispersed across time zones can be a time-consuming chore. In fact, many professionals tell us they struggle to gather feedback asynchronously on their video projects.

The company took feedback from early testers to improve the tool and make it even better:

In response to customer feedback, we’re adding new features to alleviate this pain point and releasing Dropbox Replay to general availability today. With Replay, you can fast-track video, image, and audio review and approvals—all in one place. Its patented live review feature lets collaborators watch a video simultaneously and see markups and comments in real time, so teams feel more connected, wherever they are.

By enabling you to comment on a specific frame or time range and organize all versions of your assets in one place, Replay centralizes creative reviews while keeping your team and clients aligned throughout the process.

The new tool integrates with some of the most popular video editing tools on the market, including Adobe Premiere Pro, Blackmagic Design DaVinci Resolve, LumaFusion, and WeVideo, with Apple Final Cut Pro support coming soon.

Customers, such as the National Rugby League, are already singing the tools’ praises:

“We use Replay for our content that requires lots of feedback and iterations, like campaigns with our players and commercial marketing materials. When you get down to the evil deadlines that rule our lives, it’s nice to get everyone together and share our feedback in one place.” – Rachel Jedwood, Production Officer at National Rugby League

Blackmagic Design, the creators of DaVinci Resolve, were equally impressed:

“Since the pandemic, I’ve seen how the creative industry continues to adapt to today’s new working models around video collaboration. Reducing the amount of time spent switching between editing and review tools is key to delivering projects to clients sooner. That’s why we’re excited to expand access to quality collaboration tools for video creators around the world through our Blackmagic Design DaVinci Resolve integration with Dropbox Replay.” – Dan May, President at Blackmagic Design

Customers can try out the new tool at https://dropbox.com/replay